Is social media just for show? Social media comprises more than 9% of all internet traffic today. Now everything that most people want to...

To be relevant, businesses need to keep up with the digital transformation. Retailers are not an exception! Digitalization is affecting...

With the rapid growth of digital banking, banks and financial institutions are striving to develop new business models and revenue...

Business applications of Artificial Intelligence (AI) range from the obvious to the outlandish. Here we look at 9 examples of AI used in...

According to Wikipedia, thought leadership is the idea of an individual who has influence over the decision-making process in his or her...

The term "multi-channel" can be really confusing at times. Because most of us don't think in terms of channels -- we think about how the...

It's the first time that your logo and colors are freed from the confines of stationery or advertising collateral, and they're allowed to...

It has been in operation since 1994, launched its mobile app in 2011 and quickly became the top online retailer. According to Internet...

Data is the king of digital marketing. Digital Analytics tools and platforms make use of the data to deliver easy-to-use insights on the...

The universe of web-based digital marketing has seen development in the previous fifteen years with the advancement of digital social media

As we gradually embrace the digital age. Establishing accurate and appropriate strategies to market products in the digital world has not...

Marketing Campaign Goals

Difference between Digital Marketing and Digital Strategy