Four essentials of thought leadership
Breaking into the thought leadership arena can feel daunting. The good news is that there are a number of low-risk, entry-level ways to...
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Lucy Hale
- 4 min
Social Media or Showcial Media - What is it?
Is social media just for show? Social media comprises more than 9% of all internet traffic today. Now everything that most people want to...
Digital Strategy
- 5 min
Digital Strategy for retail companies
To be relevant, businesses need to keep up with the digital transformation. Retailers are not an exception! Digitalization is affecting...
Digital Strategy
- 3 min
How can whitelabel platforms help Banks and Financial Services Institutions in implementing Digital
With the rapid growth of digital banking, banks and financial institutions are striving to develop new business models and revenue...
Digital Strategy
- 5 min
AI application in Business
Business applications of Artificial Intelligence (AI) range from the obvious to the outlandish. Here we look at 9 examples of AI used in...
Digital Strategy
- 6 min
What is thought leadership in Marketing?
According to Wikipedia, thought leadership is the idea of an individual who has influence over the decision-making process in his or her...
Digital Strategy
- 7 min
Demystifying Multi-Channel Marketing
The term "multi-channel" can be really confusing at times. Because most of us don't think in terms of channels -- we think about how the...
Digital Strategy
- 5 min
Launching company brand guidelines is always exciting.
It's the first time that your logo and colors are freed from the confines of stationery or advertising collateral, and they're allowed to...
Digital Strategy
- 3 min
How is Amazon disrupting the retail industry?
It has been in operation since 1994, launched its mobile app in 2011 and quickly became the top online retailer. According to Internet...
Digital Strategy
- 4 min
Popular Digital Analytics Tools and Platforms
Data is the king of digital marketing. Digital Analytics tools and platforms make use of the data to deliver easy-to-use insights on the...
Digital Strategy
- 1 min
The 6 Pillars of Digital Marketing
The universe of web-based digital marketing has seen development in the previous fifteen years with the advancement of digital social media
Digital Strategy
- 3 min
TOP 20 Digital Strategists 2020
As we gradually embrace the digital age. Establishing accurate and appropriate strategies to market products in the digital world has not...
Digital Strategy
- 1 min
A successful marketing strategy needs a vision
Marketing Campaign Goals
Digital Strategy
- 2 min
Digital Marketing is a subset of Digital Stratagem
Difference between Digital Marketing and Digital Strategy