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    Four essentials of thought leadership
    Julia Simpson
    • 4 min

    Four essentials of thought leadership

    Breaking into the thought leadership arena can feel daunting. The good news is that there are a number of low-risk, entry-level ways to...
    Social Media or Showcial Media - What is it?
    Lucy Hale
    • 4 min

    Social Media or Showcial Media - What is it?

    Is social media just for show? Social media comprises more than 9% of all internet traffic today. Now everything that most people want to...
    Digital Strategy for retail companies
    Digital Strategy
    • 5 min

    Digital Strategy for retail companies

    To be relevant, businesses need to keep up with the digital transformation. Retailers are not an exception! Digitalization is affecting...
    How can whitelabel platforms help Banks and Financial Services Institutions in implementing Digital
    Digital Strategy
    • 3 min

    How can whitelabel platforms help Banks and Financial Services Institutions in implementing Digital

    With the rapid growth of digital banking, banks and financial institutions are striving to develop new business models and revenue...
    AI application in Business
    Digital Strategy
    • 5 min

    AI application in Business

    Business applications of Artificial Intelligence (AI) range from the obvious to the outlandish. Here we look at 9 examples of AI used in...
    What is thought leadership in Marketing?
    Digital Strategy
    • 6 min

    What is thought leadership in Marketing?

    According to Wikipedia, thought leadership is the idea of an individual who has influence over the decision-making process in his or her...
    Demystifying Multi-Channel Marketing
    Digital Strategy
    • 7 min

    Demystifying Multi-Channel Marketing

    The term "multi-channel" can be really confusing at times. Because most of us don't think in terms of channels -- we think about how the...
    Launching company brand guidelines is always exciting.
    Digital Strategy
    • 5 min

    Launching company brand guidelines is always exciting.

    It's the first time that your logo and colors are freed from the confines of stationery or advertising collateral, and they're allowed to...
    How is Amazon disrupting the retail industry?
    Digital Strategy
    • 3 min

    How is Amazon disrupting the retail industry?

    It has been in operation since 1994, launched its mobile app in 2011 and quickly became the top online retailer. According to Internet...
    Popular Digital Analytics Tools and Platforms
    Digital Strategy
    • 4 min

    Popular Digital Analytics Tools and Platforms

    Data is the king of digital marketing. Digital Analytics tools and platforms make use of the data to deliver easy-to-use insights on the...
    The 6 Pillars of Digital Marketing
    Digital Strategy
    • 1 min

    The 6 Pillars of Digital Marketing

    The universe of web-based digital marketing has seen development in the previous fifteen years with the advancement of digital social media
    TOP 20 Digital Strategists 2020
    Digital Strategy
    • 3 min

    TOP 20 Digital Strategists 2020

    As we gradually embrace the digital age. Establishing accurate and appropriate strategies to market products in the digital world has not...
    A successful marketing strategy needs a vision
    Digital Strategy
    • 1 min

    A successful marketing strategy needs a vision

    Marketing Campaign Goals
    Digital Marketing is a subset of Digital Stratagem
    Digital Strategy
    • 2 min

    Digital Marketing is a subset of Digital Stratagem

    Difference between Digital Marketing and Digital Strategy

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