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The Credentialing Framework


Modern Architecture

DSI Certifications have strong Foundation

At the Digital Strategy Institute (DSI), we take pride in our commitment to excellence in the realm of digital strategy. Our DSI Digital Strategy Body of Knowledge stands as the bedrock of our certification programs, guiding professionals toward mastery in roles such as Big Data Engineers, Big Data Analysts, and Data Scientists.

The DSI framework not only establishes the standards for certification but also serves as the blueprint for our comprehensive examination preparation kits. These kits are meticulously crafted to align with the knowledge areas outlined within the DSI Body of Knowledge, ensuring that candidates are thoroughly equipped to excel in their roles.

At DSI, we understand the importance of staying ahead in the swiftly evolving field of digital strategy. Our dedication to delivering rigorous and pertinent certification programs underscores our commitment to empowering professionals to thrive in today's digitally driven landscape.

Our Frameworks

Both the IMDIQ™ and SPARK frameworks reflect DSI's commitment to providing robust methodologies and frameworks that empower organizations to succeed in the digital age. These frameworks serve as guiding principles for digital strategy management and digital excellence, helping organizations drive meaningful outcomes and stay ahead of the curve in today's fast-paced digital environment.


IMDIQ Knowledge Framework

This framework represents a comprehensive approach to digital strategy management, integrating various elements such as strategy, innovation, design, technology platforms, data analytics, and cognitive computing. IMDIQ™ guides professionals through the process of identifying opportunities, mapping out strategic plans, developing capabilities, implementing initiatives, and quantifying results. It serves as a structured roadmap for navigating the complexities of the digital landscape and driving sustainable growth and innovation.

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SPARK Framework

The SPARK Framework is meticulously crafted through extensive research and collaboration with industry experts. It encompasses five key dimensions: strategic planning, comprehensive assessment, digital skill empowerment, data-driven decision-making, and an employee-centric approach. This structured methodology guides organizations in formulating and executing digital marketing strategies effectively, enabling them to navigate the dynamic digital landscape with confidence and achieve sustainable success.

IMDIQ™ Knowledge Framework

At Digital Strategy Institute, we know that there is more to Business Strategy, more to performance than the course of action and more to people than their designations.
Today in the Digital Economy, customers need a differentiated experience at a much faster pace than ever before.  Businesses are enforced to deliver their products and services at a lightning-fast speed. Digital Strategy helps in positioning the businesses for the future by delivering a high-performance work ground that empowers, enables, and inspires humans and makes economic growth a reality. Therefore, businesses today need digital-savvy associates, managers, and leaders with the right knowledge and expertise. IMDIQ™ fills this gap by testing, validating, and building perspective in the essential knowledge areas. We’re known for our ability to develop Digital Talent and elevate end-to-end business performance.


IMDIQ™ is a comprehensive framework that integrates strategy, digital transformation, business model innovation and various steps involved in generating outcomes through the true convergence of technology and business processes with human values. All DSI programs and certifications meet the IMDIQ™ compliance and standards as per the release 13.11.


The IMDIQ™ model is a unique combination of well-known concepts of new market identification, competition benchmarking, partner ecosystem optimization, business process engineering, process measurement, and organizational alignment into a cross-functional framework.  IMDIQ™ encapsulate strategy, innovation, design, technology platforms, data analytics, and cognitive computing to develop and deliver high-touch and high-impact digital transformation programs.


IMDIQ™ Knowledge Framework

  • Identify

  • Map  

  • Develop

  • Implement

  • Quantify

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