The 6 Pillars of Digital Marketing

Updated: Jan 26

The universe of web-based digital marketing has seen development in the previous fifteen years with the advancement of digital social media channels, and today there's simply more than one approach to advertise your site and content on the world wide web.


Fortunately, these regions are discrete advertising classifications, they would all be able to cooperate, and all contribute to accomplish your objectives and develop your business.



Digital marketing can be divided into 6 main disciplines:


Content marketing – The creation and dissemination of valuable content intended to attract, engage, educate, and keep up your intended interest group.


Local publicizing – Also called advertorials, local promoting is a sort of promotion on digital channels that takes after the article substance of the site or distribution they're advancing.


Pay-per-click (PPC) Promotion - PPC is a method of display, which includes online advertising. Promoters pay each time a customer taps on one of their advertisements.


Search Engine Optimization (SEO) – This event is the act of improving a site with the goal that it becomes a web index amicable and carries natural traffic to the site.


Web-based media showcasing – Also called social media marketing. The act of advancing an item or administration via online social media platforms such as LinkedIn, Facebook, Twitter, and Instagram.


Email Marketing – An advertising/promotion method that involves the use of email channels as a method of display and maintenance to potential and existing customers.