Social Media or Showcial Media - What is it?

Is social media just for show?

Social media comprises more than 9% of all internet traffic today. Now everything that most people want to promote themselves they just need to post an update on Facebook or Twitter, create their own profiles. Well, this article is about Social Media marketing and its importance in organizations, today. How businesses are using Social network platforms strategically with the aim of reaching out to their customers and achieving their business goals.

Social media marketing strategy

Social media marketing is defined as a process of promoting and advertising your products or services through social media sites such as Facebook, Twitter, blogs and other social networking websites using ads like Google Adwords to drive targeted traffic to your website. Social media marketing allows you to reach out to both existing and potential customers with a personal touch, which you can't achieve with other traditional advertising methods.

Marketers have a more challenging prey of reaching targeted audiences and Social Media Marketing helps them to come up with the perfect mix of skills required for this modern marketing method. The success of SMM depends upon its ability to assist businesses in establishing strong rela