Popular Digital Analytics Tools and Platforms

Updated: Mar 19

Data is the king of digital marketing. Digital Analytics tools and platforms make use of the data to deliver easy-to-use insights on the website to help you identify how users interact and how competitors interpret online marketing. However, you need the right digital analysis tools to take full advantage of the analysis results on the website.


Get ready to learn more from analysis on your website with the best digital analytical tools available on the website. This article provides the best resources for companies of any size to ensure that you and your employees have the right resources.


Continue reading to get started!


What are digital analytics tools?


Digital analytics tools analyze data from your site and your rivals' site to provide you with the right solution to enhance the users’ experience. In addition, it allows us to obtain additional orders and qualified potential customers.


Now discover the best Digital Analytics tools:


Google Analytics | Bizintel360 | SEMRush | Smartlook | Pendo | Looker | Mouseflow | Amplitude Analytics | Affise | Mixpanel | Siteimprove


Google Analytics: Google Analytics offers companies a variety of insights into their websites, viewers, and digital marketing. Analysis is powerful, flexible, and easy to use for knowledgeable marketers to find the most effective communication and platform. New conversion allocation and testing tools integrated with Google Analytics enable businesses large and small to obtain a better customer experience and optimise their digital strategies.


Key Features:

  • Real-time website tracking

  • User activity monitoring

  • Referral source tracking

  • Audit keywords, conversions, and pageviews


Bizintel360


Bizintel360 is a globally recognized, no code advanced analytics and self-service platform designed for business users that helps businesses with monitoring, measuring and improving online digital sales and marketing campaigns. Bizintel360 advanced analytics platform can be integrated with any data source in a large retail and manufacturing organizations to invest their marketing budget on the right channels, campaigns, digital platforms, geographic locations and advertising types.


Key Features

  • Understand, which marketing channels drive the most revenue

  • Know how much your advertising costs?

  • Get a 360-degree view on how many conversions you are getting?

  • Understand through a search-based report: What people do on your website?

  • Determine which keywords can generate more revenue on the web


SEMrush: SEMrush is a well-known digital analysis tool that allows you to configure your website. Created in 2008 by Oleg Shchegolev and Dmitry Melnikov, it is now one of the most common SEO tools currently available with a wide user base – more than five million users, according to the company.


Key Features:

  • Detail domain analysis

  • In-depth keyword analysis

  • Backlink analysis with an option of backlink audit

  • Site auditing


Smartlook: Smartlook is a web and smartphone qualitative research solution that lets more than 300,000 companies of all sizes and sectors respond to the reasons behind users. Smartlook often guest logs and heat maps show real user behavior, while predictive event analysis and transition funnels display interaction patterns. Smartlook not only tells you the numbers and graphs but also why people do so.

Key Features:

  • Customer behavior analytics

  • Website analytics with campaign tracking

  • Performance metrics

  • Qualitative data analytics


Pendo: Pendo offers analytics and guidance on a single platform. Onboarding is being deployed and the impact is measured on the platform (not merely the completion of the guide). Learn perspectives and work in one platform. Segment users easily make sure you send the correct message to the right person at the right time.

Key Features:

  • Detailed usage stats with graphs

  • Behavioral Analytics

  • Product road mapping

  • Real-time site tracking with multiple sites management


Looker: Looker is a digital analytics tool that lets companies rethink enterprise analytics and data visualization. With Looker, teams can easily and securely separate data silos into a single view from multiple sources. As new, reliable information is learned, everybody in the organization can make better, more informed decisions.

Key Features:

  • Visual analytics

  • Budgeting & Forecasting

  • Self-service data planning

  • Custom dashboard


Mouseflow: Mouseflow is a digital marketing behavior research tool for optimizing website interfaces to optimize conversions. Mouseflow gives you answers that traditional testing tools cannot provide by allowing you to view visit sessions on your website, instantly generate six forms of heat maps for your pages, set up funnel boxing systems and see where and where your visits have fallen, use form analysis to improve your lead and launch engagement projects to learn more about your guests.

Key Features:

  • Campaign management with goal tracking

  • User interaction analysis

  • Behavioral Mapping

  • Element analysis


Amplitude Analytics: Amplitude is a revolutionary solution for Web and Application Monitoring with cross-platform tracking, user interface analysis and segmentation features. Clicks and more than data metrics, including page views you can Check the context and intent behind their action in a single view and zoom in for each route user. React to demanding marketing and web analytics queries, such as the activities that lead users to return? How is the latest update impacting users? Heavy lifting is accomplished by a behavioral platform with amplitude.

Key Features:

  • Multiple campaign management with goal tracking

  • Uptime website tracking

  • Funnel Analysis

  • Revenue Tracking


Affise: Affise is a digital marketing tool for brands, agencies, and networks to manage, control, assess, and refine their web promotion strategies in real-time. Simple to manage and assess creative and conversion, publishers, and payments, all is right where it is needed. Leading firms use Affise to push a business forward with conversion costs rather than pressing them.

Key Features:

  • Affiliate Management

  • Fraud Detection

  • Email marketing

  • Multi-Level Marketing (MLM)

Mixpanel: Mixpanel a digital marketing analytics tool is used to increase the rate of innovation. Via this powerful product analysis tool, sales teams will determine how and where the site, tablets, and mobile devices are used and transformed and managed. Use the data to produce the products quickly. By reference, Mixpanel trusts more than 26,000 firms – including 30 percent of the Fortune 100.

Key Features:

  • Funnel Analysis

  • Audience Targeting

  • Feedback Collection

  • Campaign Segmentation


Siteimprove: Siteimprove has the world's largest cloud-based software for Digital Presence Optimization (DPO). The Intelligence Platform of Siteimprove delivers eye-opening insights that will allow you and your team to generate higher quality content, enhance traffic, track digital progress, and work to ensure compliance from one place to another. Siteimprove is delighted to provide high-quality educational support, academic courses, services, and technology applications.

Key Features:

  • In-depth SEO for your website

  • Individual audience targeting

  • User activity tracking

  • Real-time reporting


Opinions expressed by DSI contributors are their own.