Launching company brand guidelines is always exciting.

It's the first time that your logo and colors are freed from the confines of stationery or advertising collateral, and they're allowed to go wild. Unless, of course, you work in a very small company – then it can be downright terrifying.

We recently embarked on this journey at Apparate Design for our client Vantage, a new company which creates hardware and software for the manufacturing industry. Their mission is to make their customers' jobs easier and more efficient by bridging the gaps between data streams in manufacturing plants, supply chains, and beyond. They'