How is Amazon disrupting the retail industry?

It has been in operation since 1994, launched its mobile app in 2011 and quickly became the top online retailer. According to Internet Retailer estimates throughout 2016, the company captured more than 46% of every dollar spent online with sales over $107 billion. It has also been named in Fortune's 100 Best Companies to Work For list for the past 17 years.

Amazon is disrupting the retail business in several ways:

  • It is operating as a retailer (launched private label brands) and it acts as a manufacturer of products for other retailers. In fact, large companies across industries are now coming together creating strategic alliances to compete with Amazon (did you know Walmart acquired Jet.com?).