Updated: Feb 6
Data is omnipresent and it can be boring for most of the people because of the vast amounts of numbers involved. It is in the smart homes, e-commerce websites, digital marketing industry, travel, business, private equity industry, airport, and baggage claims and the workplace. The huge amounts of data collected from systems, process, tools, and platforms often cause you to feel overwhelmed. Making such data easy to understand for the leadership and decision-makers is still an unsolved puzzle.
Data Visualization has changed the way how we consume and perceive information. During the lock-in of Covid 19, the news channels stepped up publicity and displayed Covid case information in various visual forms. The human brain reacts to and remembers visual imageries for a longer time than just the mere facts presented in numbers. If you still don’t know how to visualize data and present them to your public, an advanced analytics tool will help you master the art. Data analysis tools present in the market will help you learn how to create, perceive, and present data effectively.
Data visualization includes interactive displays, graphs, tables, and charts for the audience in the meeting hall who might not be good in statistical analysis but would be able to comprehend successfully what your data means. One thing different with data visualization is how you can showcase if the data has some patterns and trends. If the actions you are taking for your project has increased sales or brought more business home, it will be easy for you to show that through different colors, different alignments, and different models.
The data visualization makes data interactive, you can easily navigate around what data is showing, zoom in, zoom out, enlarge, decrease, and increase any parameter you want. You can extrapolate findings to predict for the future what the present and past trends say. Using this technique can simplify predictive analysis. You are able to present data through storytelling.
In performance reviews, with data visualization you can show the employees how they have helped the company grow, how they have improved over the years, and where are they lacking. This idea will help them get an inkling about what’s stopping them and what are their strong points on which they can improve.
If data is interactive, it opens up new avenues of knowing the clients and customers better as well as get their preferences and idiosyncrasies right when you develop products and services suited to them. That is the reason, data visualization will be an imperative tool to add to your portfolio. There should be no excuse for you not using advanced analytics to make data exciting.