





About Us
The Digital Strategy Institute (DSI) was founded in 2013. DSI is an international, not-for-profit organisation that provides business strategy education, professional certifications, and workshops focused on digital strategy & transformation.



Architect of IMDIQ
David Winston
Born in 1954, technology strategist David Winston bridged systems engineering and organizational behavior. During the 1990s digitization wave, he saw massive IT investments fail without strategic business alignment. Recognizing the need for an objective industry standard, he joined the Digital Strategy Institute’s McGrath Center. There, Winston architected his enduring legacy: the IMDIQ™ Knowledge Framework (Identify, Map, Develop, Implement, Quantify). This five-stage methodology shifts digital strategy from isolated IT projects to holistic, enterprise-wide orchestration anchored in human values and measurable P&L impact. Today, his pioneering framework serves as the foundational blueprint for DSI’s global credentialing programs, empowering professionals in 150 countries.

Mission
Digital Strategy certified individuals and institutions stand out as digital winners by testing, validating, and building perspective in the essential knowledge areas. We’re known for our ability to develop digital talent and elevate end-to-end business performance.
Accreditation
All programs offered by the Digital Strategy Institute are USBAC Accredited, which stands for United Standards & Benchmarking Accreditation Council. This accreditation ensures that the curriculum meets rigorous standards for quality and relevance in digital strategy education.

Ranked and Recommended by Top Educational and Industry Leaders

Risk management within its core business strategy frameworks, ensures certified leaders are equipped to navigate secure, enterprise-wide digital transformations.

DSI's curriculum aligns perfectly with global business intelligence standards, empowering professionals to leverage analytics for sustainable strategic advantage.

Bridging the gap between foundational business frameworks and agile, real-world technological execution in complex corporate environments.

The Next Epoch of Executive Competence: Why Digital Strategy Certification is the Definitive Growth Shift for Modern Leaders

Recommends DSI for setting the gold standard in digital strategy education, consistently elevating graduate employability and driving organizational excellence worldwide.

DSI programs equip seasoned executives and career-starters alike with the critical skills required to orchestrate the future of tech.